People continue to ask me about what they should expect in terms of attendance versus registration on their webinars. There is not a single answer, as averages vary based on a number of factors.
For general open-call marketing or lead generation webinars where you are soliciting attendance from the public at large, you can usually count on about a 33% attendance rate. That's right... 2/3 of your projected audience won't show up. So if you are in the game merely to build up quantities of names in your raw lead list, you might as well put all of your effort into getting folks to complete the event registration form.
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Technorati Tags: webinar , web conferencing , web conference , attendance rates , marketing , webcast , webcasting
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For general open-call marketing or lead generation webinars where you are soliciting attendance from the public at large, you can usually count on about a 33% attendance rate. That's right... 2/3 of your projected audience won't show up. So if you are in the game merely to build up quantities of names in your raw lead list, you might as well put all of your effort into getting folks to complete the event registration form.
read more here
Technorati Tags: webinar , web conferencing , web conference , attendance rates , marketing , webcast , webcasting
Email this • Add to del.icio.us • Digg This! • Digg This!
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